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Monday, September 28, 2009

Freebies Gone Wild

Everyone wants something for nothing. That in itself is nothing new. But given the current state of our's grown exponentially!

I know magazines typically pay for images used in print, and no longer pay for images used on their websites-at least not very frequently. But clothing and apparel companies should not be looking to skip out.

Unlike a magazine who uses an image to tell a story, clothing and apparel companies use image purely as advertising. Whether it's showcasing a product, one of their sponsored athletes, they are trying to position themselves as directly associated/responsible for the greatness portrayed, thereby enticing people to buy their goods.

And if you're using an image to directly stimulate interest in your company and increase sales, then you should be paying the person whose image you're using.

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